Ambassador Cruises

Ambassador Cruises offer a relaxed, great-value cruising experience on board smaller, classic ships designed for comfort, scenic sailing and easy no-fly travel. With departures from London Tilbury and selected regional ports including Liverpool, Newcastle, Dundee, Belfast, Bristol and Portsmouth, Ambassador makes it simple to start your holiday close to home. Their friendly British service, warm onboard atmosphere and hand-crafted itineraries make them a popular choice for adults looking for stress-free cruising at an affordable price. Ambassador’s growing programme includes European mini cruises, Norway, Iceland, Mediterranean voyages, Canary Islands escapes, Caribbean fly-cruises, and even extended adventures such as Arctic Circle or Azores sailings. At Hello Cruise, we bring together every itinerary, fare and offer in one place so you can compare prices from trusted UK agents and book the perfect Ambassador cruise with confidence.

Ambassador’s destination programme covers a wide range of classic cruise regions. Popular choices include Norway and the Norwegian Fjords, Iceland, Northern Europe, Spain & Portugal, the Canary Islands, the Mediterranean, the Azores, British Isles and Baltic & Scandinavia. During winter, guests can also enjoy Caribbean fly-cruises from Barbados, offering warm weather and relaxed island-hopping. With multiple UK departure ports and smaller ships ideal for scenic cruising, Ambassador itineraries appeal to anyone who prefers a quieter, more traditional cruise experience.

World Cruise Map
  • Caribbean
  • Mediterranean
  • Alaska
  • Greek Isles
  • Northern Europe
  • Asia
  • Japan
  • Australia & New Zealand
  • Canary Islands
  • Galapagos
  • Norwegian Fjords
  • Hawaii

At Hello Cruise, we bring together the best Ambassador Cruise deals from trusted UK agents – all in one place. Whether you’re looking for last-minute reductions, early booking savings, or great-value fares on no-fly holidays, you can instantly compare prices, view itineraries and find the strongest offers available right now. Our platform highlights discounted cabins, added-value extras such as onboard credit or upgrades, and exclusive promotions you won’t find by searching individual websites. By showing the top deals side by side, we make it easy for you to secure the best price on your next Ambassador cruise without the hassle of checking multiple agents.

Ambassador Cruises provide a classic, traditional cruising experience on smaller, friendly ships with warm British-style service. Their focus is on relaxed travel, scenic routes and well-crafted itineraries rather than big-ship entertainment. Onboard, you’ll find comfortable staterooms, welcoming lounges, classic décor and plenty of quiet spaces designed for unwinding, conversation and enjoying the views. Itineraries are carefully designed to showcase destinations such as Norway, Iceland, the British Isles, the Canaries and the Mediterranean, as well as seasonal favourites like the Arctic Circle or Caribbean fly-cruises. Whether you’re seeking a scenic adventure, a cultural journey or a longer no-fly holiday from a UK port, Ambassador Cruises deliver a calm, personable and great-value style of cruising that appeals to adults, couples and solo travellers alike.

Dining

Dining with Ambassador combines traditional British favourites with international cuisine, served across elegant restaurants and relaxed casual venues. Guests can enjoy classic main dining rooms with fixed or flexible dining options, speciality dishes for an additional cost, themed evenings and well-prepared comfort foods. Afternoon tea, freshly prepared desserts and attentive service make dining a core part of the Ambassador experience. The focus is on quality, familiarity and classic flavours rather than trend-driven menus – perfectly suited to their traditional cruising style.

Entertainment

Entertainment onboard Ambassador ships offers a mix of classic performances, live music, guest speakers and enrichment activities. Expect West End-style shows, vocalists, cabaret acts, quizzes, dance classes and evening music across the lounges. Enrichment plays a big role too, with talks from destination experts, writers, historians and wildlife specialists, plus hobby sessions and workshops. Entertainment is relaxed rather than high-energy, aligning with the small-ship atmosphere and adult-focused experience Ambassador is known for.

Facilities

Ambassador’s ships may be smaller, but they offer plenty of facilities for relaxation and scenic sailing. Guests can enjoy spacious lounges, open deck space for viewing fjords and coastlines, well-equipped gyms, outdoor pools, spa facilities and cosy bars perfect for unwinding after a day exploring. Scenic cruising is a highlight of the Ambassador experience, with many itineraries designed specifically for viewing natural landscapes, wildlife and dramatic coastlines. The ships also provide a welcoming environment for solo travellers, with dedicated activities and plenty of social spaces.

Ambassador currently operates a fleet of classic, mid-sized ships designed for comfort and ease of travel. Ambience is the flagship, offering plenty of space, traditional interiors and an adult-focused atmosphere suited to longer voyages. Ambition, slightly smaller, is ideal for regional departures from ports like Liverpool, Newcastle, Dundee and Belfast, offering a warm, intimate feel. Renaissance, used primarily for Caribbean fly-cruises from Barbados, delivers a comfortable winter-sun experience with relaxed island-hopping itineraries. All three ships feature friendly British-style service, classic décor and ample deck space – making them perfect for guests seeking a quieter, more traditional and scenic style of cruising.

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Ambassador Cruises offer a wide variety of holiday types built around great value, no-fly convenience and classic small-ship sailing. Whether you’re looking for last-minute deals, cheap and discounted fares, or early booking savings on next year’s programme, there are options to suit every traveller and budget. With departures from multiple UK ports including London Tilbury, Liverpool, Newcastle, Dundee, Belfast, Bristol and Portsmouth, Ambassador is ideal for stress-free no-fly holidays. Their seasonal programme also includes festive Christmas and New Year cruises, Christmas Market sailings, short breaks and mini cruises, longer escapes for winter sun, and Caribbean fly-cruises during the winter months. At Hello Cruise, we gather the best Ambassador offers from trusted UK cruise agents, making it easy to compare prices, explore different types of sailings and book your perfect value-for-money cruise in one place.

Are Ambassador Cruises any good?

Yes. Ambassador Cruises are well regarded for offering great-value no-fly holidays on smaller, friendlier ships. Guests appreciate the warm British-style service, relaxed onboard atmosphere, thoughtful itineraries and excellent pricing compared to larger cruise lines.

Are Ambassador Cruises adult-only?

Most Ambassador sailings are adult-focused, with the majority of departures restricted to guests aged 18+. A small number of multi-generational sailings operate during school holiday periods.

Where do Ambassador Cruises sail from?

Ambassador operates mainly from London Tilbury, with additional regional departures from Liverpool, Newcastle, Dundee, Belfast, Bristol and Portsmouth, making them ideal for no-fly cruising across the UK.

How big are Ambassador cruise ships?

Ambassador’s ships are mid-sized, carrying between 1,200 and 1,400 guests, depending on the vessel. Their smaller size allows for a more traditional cruising experience, easier navigation around the ship and access to scenic ports larger ships cannot reach.

How many ships does Ambassador Cruise Line have?

Ambassador currently operates three ships:

  • • Ambience – the flagship
  • • Ambition – smaller and ideal for regional departures
  • • Renaissance – used primarily for Caribbean fly-cruises

See more at Ambassador cruise ships.

When are the next Ambassador Cruises release dates?

Ambassador typically release new itineraries once per year, usually covering the following season and into the year after. These launches often come with early booking savings, lower introductory fares, reduced deposits and added-value offers. The next launch will cover the 2028 seasons, you can view all newly released cruises in one place on our dedicated Ambassador Cruises Release Dates page.

Ambassador operate smaller ships, so popular itineraries such as the Fjords, Canaries and longer seasonal voyages can sell out early – booking ahead is recommended. Their itineraries are carefully crafted with unique scenic routes, so it’s worth comparing individual destination highlights before choosing your cruise. While many sailings depart from local UK ports, it can be beneficial to check alternative departure points if you’re flexible, as different ports offer different routes. Ambassador fares include great value as standard, and if you enjoy drinks outside mealtimes, their drinks package offers excellent savings.

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